Category: LinkedIn Marketing

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LinkedIn LinkedIn Marketing Social Media Marketing

Three Ways To Boost Your Or Your Company’s LinkedIn Profile

Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check those out!
Tip #1: Understand Your Audience
Advertisers, copywriters, and salespeople of all types understand the necessity of really understanding who their target audience is. You need to too! You must understand what your target audience wants, why they’re there reading your profile, what their hot buttons are. Just like a professional sales letter writer, you need to get inside their proverbial heads and talk to them the way they’re already thinking. If you can do this, you’ll automatically mesh with your audience. They’ll not only like you, they’ll believe in you and frankly buy from you. If you alienate your audience, however, you might as well quit. This is that important!

Tip #2: Get Your Keywords Right
Keywords are the phrases that someone types into a search window in order to find web pages that match the keyword phrase. So, if you type in “restaurant Boise”, you should get a list of restaurants in Boise. Works the same way on LinkedIn. Someone might type in “accountant Dallas” in order to find accountants in Dallas, TX. I’m sure you can see how important having the right keywords in your profile are for people who want to do business on LinkedIn. So, couple of things. First off, you need to find what keywords people are using, or might use, to search for you on LinkedIn. You can ball park this by searching yourself and keeping track of what results you find. Second, you’ll need to use these keywords both in your headline and in your profile summary.

Tip #3: Make Use of LinkedIn’s Own Analytics
Although the amount of information you can get from LinkedIn varies according to whether you have a free or paid account, both types of accounts can glean a lot of useful information from your LinkedIn analytics page. You can see who’s searched for you. You can also get an albeit small list of keywords used. This isn’t a lot of information to go on, but it does help!

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LinkedIn LinkedIn Marketing Social Media Marketing

My Secret Marketing Weapon—LinkedIn Groups

LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, every group I was in got hammered by people trying to hawk something in the group. Eventually the group died, was deleted, or just became a pitch fest. A lot of marketers, me included, quit using groups as one of the main engines of our marketing efforts. Well, I’ve got something important to say about LinkedIn groups.

It’s time to come back!

You can join up to 50 groups. Given that each group might have, oh let’s say, one thousand members, fifty groups puts you in front of fifty thousand people potentially! That’s a lot of potential clients, or look at it this way, that’s a lot of people with whom you might want to connect.

There’s a lot you can do with groups. I love content marketing on LinkedIn. One of the big things I do to get more people into my world and my client’s world’s is to create and publish quality content. I publish this on LinkedIn pulse. After my content is published, I’ll write a short blurb about it and get the link to the article and then go to relevant groups and post my blurb there. I can triple the number of people who look at an article of mine just by doing that.

Another thing about groups that I love is that they’re very specific. If I want to focus my energies on a specific sub-niche, let’s use public speakers as an example, I can search for relevant groups, ask to join them, then when I’m in and can start the process of reaching out to the members and asking them to accept my connect request. By doing this, I can build a following in a very narrowly defined niche! Not only that, but I’m setting myself up to market to that niche through the group itself!

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LinkedIn LinkedIn Marketing Social Media Marketing

Four Ways to Make Your LinkedIn Profile Excellent!

Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your five-minute elevator speech and your business card all rolled into one. Get your profile right, and you’re in business. Get it wrong, and you might as well take your ball and go home. In this article, I’d like to talk about four things you can do to make sure you have an exciting and dynamic LinkedIn profile.
One: Get a professional head shot. No, you don’t need a glamour shot like an actor needs. But you do need a really nice, professional looking head shot. If you’re serious about marketing yourself, either for a job or for business, on LinkedIn, your profile picture is worth investing a little money in.
Two: Sub part recommendations are almost as bad as bad recommendations. You get to choose whether to have a recommendation included in your profile. What I often see, though, is people who accept low quality recommendations, probably thinking a ho hum recommendation is better than nothing at all. No, it’s not! Yes, you need recommendations, but you don’t need limp, dishwater recommendations. You want your recommendations to be specific and exciting. How to get those? Well, if you know the person who wrote your recommendation, just ask them if they’d consider punching it up some with more specificity.
Three: Writing your profile summary in third person. This screams “dull, dull, dull!” It’s just weird to read someone’s profile summary in third person. It’s as if someone else wrote it, but we all know that the profile summary is written by the person whose face is on the account! Also, remember this. LinkedIn is a networking platform. What would you think if you want to a BNI meeting and someone started telling you about themselves but was talking in third person. He did this. She did that. Etc. Weird!
Four: You should know better than to do the following, but just in case—don’t leak out proprietary information about your former company! Just don’t do it. If you want to make something public, an example of your work, a case study, etc., run that by your former employer and get their okay first. You’ll save yourself at least a nasty phone call or maybe even more grief!

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LinkedIn LinkedIn Marketing Social Media Marketing

Three Mistakes You’re Making With Your LinkedIn Profile

When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following.
1. You want your profile to be complete.
2. You especially want your profile to pre-sell you!
I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. In the rest of this article, I’d like to talk about the three most common problems I often see.
Problem #1: Poor Photo
LinkedIn is a business site! Unless you run a beach-side concession renting out umbrellas and sea kayaks, you don’t want your LinkedIn profile picture to be from your last vacation. You know the one I’m taking about, right? Yep—the one where you’re wearing your multi-colored swim suit, and you’re carrying around that boogie board you love so much.
Would you dress like that for a job interview? Gosh, I hope not!
Go dress up as you would for that job interview and get your significant other to take a well-lighted picture with your phone. Should do the job!

Problem #2: No Summary or Poor Summary
I see this all the time. People with otherwise great looking profiles, but their summary is either not there or it’s only one sentence long. That summary space has a 2,000-character limit. Use them all, or as close as you can!

Problem #3: No Recommendations
This one’s a little more problematic than the first two, because you actually have to get someone else to do the recommending. But, here’s the deal. People are actually scrolling down and looking for those recommendations! You don’t need many. Two or three will do nicely. So, do this, if you don’t already have some. Ethically get some of your closer business associates to fill out a LinkedIn recommendation for you. You can either write it for them, and they can copy and paste or they can do it all themselves!
The bottom line is this—you need a full and complete profile. LinkedIn even prompts you for this, so if you haven’t filled out everything, you should know better! Stop what you’re doing right now and get that LinkedIn profile in tip top shape. You’ll be glad you did!

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Calgary LinkedIn Workshop LinkedIn lead generation LinkedIn Marketing

Marketing Your Business-Your Roadmap to Success! Apr 29th 2021

Marketing Your Business – Your Roadmap To Success!
Here are the things EVERY Business Owner wants when it comes to marketing their business…

We are going teach you how to:

*To generate more leads (including using LinkedIn) so YOU can convert them into paying clients.
*To make more money so YOU can eliminate current financial distress.
*Take the leads that come in on a regular basis and stick them into a final so you can dramatically
increase your revenue by keeping up with those leads on a regular basis.
*To increase profits so YOU can live the life they have dreamed of.
*How to Create a system to follow up with those who might not be ready to buy right now!

Join Allan Fine, LinkedIn Expert, and Business Coach and Sales and Marketing Expert and David Saxby for a free 90 minute webinar and learn how YOU can rapidly increase your leads, turn those leads into paying clients, and grow your revenues a minimum of 10%.

What you will learn
We’ll show you exactly how to:
Generate more leads,
What to do on your Linkedin Profile
Which channels to use, attract more clients
How to use email marketing and Funnels
Make more money than you ever thought possible.
Seriously, we’re going to show you everything you need to do… step-by-step in order to build your business to a million dollars and more!!

https://www.linkedin.com/events/marketingyourbusiness-yourroadm6784186900627509248/

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LinkedIn LinkedIn ideas for engaging with your ideal client LinkedIn lead generation LinkedIn Marketing

How to add captions to your LinkedIn videos.

Friday Fun Fact:

New Features to Get More From Posting: Video Captions, Share Articles Quotes, and See Translations Adding video captions to give your videos more context.

There are often times when your community members and first connections aren’t able to watch your video with the sound on. So for these moments, you now have the option to add closed captioning to your videos when posting from desktop.

Here is a tool I found to add captions to your videos, https://www.kapwing.com/
My recommendation is if you have a video that is over 500 MB, upload it to YouTube first, then download it again with YouTube downloader. YouTube compresses the video and keeps the quality pretty much the same.

You can now add closed captioning when sharing a video on LinkedIn from the desktop experience. You’ll need to have an associated SRT (SubRip Subtitle) file attached to the video before it can be posted.

Note: Closed captioning can be added to member and LinkedIn Page posts.

To add closed captions once you have created the SRT file.
https://www.linkedin.com/help/linkedin/answer/93997?query=video%20captions  

 

Are you looking for some great LinkedIn training live?

We are putting on a workshop in Calgary Alberta Canada on January 31 2020. https://www.linkedin.com/events/linkedinmastery-lunchincluded
Hope to see you there!

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LinkedIn Marketing

Make sure your LinkedIn profile is always up to Date!

I’ve been training individuals and corporations on LinkedIn for over fourteen years now. Recently I put together a LinkedIn lead generation system that is doing amazingly well for my clients and myself.

When I go on to a persons profile to connect and engage with them after using my lead generation system, I’ve been absolutely blown away by how many individuals have outdated or incorrect information on their profile.

Especially their website addresses, that are out of date, incorrect, or just don’t work. C’mon people get it together!!

Since I created my brand-new LinkedIn lead generation system I’ve truly embraced the fact that LinkedIn is one of the most phenomenal place to generate leads for businesses,especially if you’re in the B2B space like I am. The thing is, that once you connect with people and they do any research on you especially by clicking on links on your profile, if your website doesn’t work or your links don’t work. You Don’t Look Professional!!

So with that in mind, I challenge all of my connections and even people I don’t know on LinkedIn, to go into the section where you edit your profile and update all of your information.

Especially your:

Website

Email address

Phone number

Skype ID

 

There is a whole bunch of other things you want to do as well. But I’ll get into that later on. If you need a never ending stream of leads from LinkedIn or you want help updating your profile, don’t hesitate to contact me.

Allan Fine, executive-edge@shaw.ca,403-246-7386

http://www.executiveedge1.com

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