November 24, 2021

Your LinkedIn action plan, make sure you have one for phenomenal success in 2022

Content marketing is going to be key on LinkedIn for the same results you only needed to send out messages before, in the past!

Gone are the days when you needed to only send out messages to first connections.

I call it the four pillars of success on LinkedIn for 2022.

#1 Making sure that your profile is 1000% rockstar.

#2 you’re building your list of first connections and followers on a regular basis.

#3 Having a Content Marketing and a Content Engagement strategy on LinkedIn. (Just posting content on LinkedIn and no one engaging on it within the first 60 minutes of posting, tells the LinkedIn gods, that your content is not valuable. Therefore they will show your content to no one)

#4 Using the LinkedIn event platform to promote your educational marketing events (Webinars) on a monthly basis.

If you don’t do this correctly, not much is going to happen for you as far as lead generation marketing on LinkedIn.

If you’re thinking right now while I have no idea how to do any of this?

I got you covered!

I have your back!

Get My LinkedIn Action Planner.

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Five Steps to Building a Huge Following on LinkedIn

How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or yet another sales presentation? What I’m really asking is this. How would you like to have a ready audience already pre-sold on you and your products and services? If this sounds too good to be true, you don’t really understand the amazing power of LinkedIn. If you know the steps, you can do this on LinkedIn, actually fairly easily. So, what about it? Want to know how you too can build a smashing business on LinkedIn? It’s very simple, and there are only five steps.

First off you need to have a polished profile that is not only complete, but that sells you in advance. Basically, your profile, especially the summary, is your sales letter for you and your business on LinkedIn. Next, you’re going to have to create unique, valuable content aimed at your target audience on LinkedIn. By content I mean blog posts for LinkedIn pulse, status updates, and the like. You might want a short report accessible through a squeeze page that you can link to so you can build a list of interested followers.

Of course, none of this will matter if you’re not connected with anyone! So, you’ll need to consistently build your network. On LinkedIn, you can be connected to up to 30,000 people. Surely out of that many you can find enough customers, clients, and referral partners to build a business out of!

You’ll want to substantiate who you are and what you sell through real recommendations. Real, as in not fake, by the way! LinkedIn is a quality platform, and quality always wins out! And finally, you’re going to have to stay on top of your industry’s announcements and news. After all, you want people to see you as a thought leader, right? So, lead!