Leveraging LinkedIn Events to Propel your Company’s Visibility and Growth
LinkedIn, beyond being a professional networking platform, also provides an innovative feature known as LinkedIn Events. This excellent tool provides an opportunity for users to create and promote virtual, in-person, or hybrid company events, and serves as a powerful way to broaden the reach of your company and network with like-minded professionals in your industry. Let’s look at how you can harness the power of LinkedIn Events to promote your company.
Setting up Your LinkedIn Event:
Creating an event on LinkedIn is a straightforward process. Start by clicking on the ‘Events’ option in the left-hand sidebar of your LinkedIn homepage. Hit the ‘+Create’ button and fill out the required fields with your event details such as date, time, description, event type (virtual/in-person), and link (if applicable). Once done, hit ‘Create’.
- Personalize Your Event Page:Ensure your event page is detailed and communicates the value attendees will gain from the event. Use eye-catching graphics, a clear title, and a comprehensive description. This will increase the event’s appeal and boost the likelihood of your invitees clicking the ‘Attend’ button.
2. Identify Your Target Audience:
It’s essential to invite the right people who will find value in your event. LinkedIn allows you to invite connections, but it pays to be strategic. Consider the preferences and interests of your connections and whether they align with your event’s theme.
Promoting Your LinkedIn Event:
1. Leverage Your Company Page:
Once your event is created, it’s time to promote it! Start by using your company’s LinkedIn page. Share updates about the event’s agenda, speaker line-up, or any entertaining activities attendees can expect. Using hashtags related to your event also extends the reach of your posts.
2. Engage Your Employees:
Your employees are your biggest brand ambassadors. Encourage them to share the event within their networks. You can also request your team to engage with the posts about the event by liking, commenting and sharing, as it increases the visibility of the posts on LinkedIn.
3. Cross-Promote on Other Platforms:
Don’t restrict your event promotion to LinkedIn alone. Share it across all your social media platforms and incentivize your followers to do the same. It is also a great idea to include an announcement in your company newsletters or email marketing campaigns to ensure your event gets maximum exposure.
4. Use LinkedIn Ads:
Promoting your event using LinkedIn’s sponsored content can significantly expand your event’s reach by targeting specific demographics, job titles, industries, or regions. With LinkedIn Ads, you can track the metrics to gauge the effectiveness of the promotion strategy.
During and After the Event:
1. Engage With the Audience:
Use LinkedIn’s in-event features, such as a live chat function, to interact with attendees during the event. You can also utilize the polling and Q&A functions to keep participants engaged.
2. Follow-Up Post Event:
Once your event has concluded, don’t forget to engage with attendees. Whether it’s a thank you message, a recap of the event highlights, or further material relevant to your event’s content, post-event engagement helps reinforce relationships and keep your brand top of mind.
LinkedIn Events provides a brilliant opportunity to drive awareness, generate leads, and position your company as an authoritative figure in the industry. To sum up, successfully promoting an event on LinkedIn requires creating engaging event pages, identifying the right audience, utilizing your LinkedIn network and other social media platforms, leveraging LinkedIn’s advertising tool, and maintaining high engagement before, during, and after the event. With these strategies in place, your next LinkedIn event is all set for success!
Thank you for coming to my website. If you ever have any LinkedIn questions, feel free to connect with me on LinkedIn: [Allan Fine](https://www.linkedin.com/in/allanfinecalgary).
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