Author: Allan

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Why you must be leveraging LinkedIn to create connections and leads

Why you must be leveraging LinkedIn to create connections and leads! (And If you’re not your competition is stealing all yours)

So almost 22 years ago I started my own boutique marketing company, and about the last 5 1/2 years of that has also been spent as a professional LinkedIn trainer. I train corporations and individuals on LinkedIn all throughout North America. I’m still amazed in 2017 ( Almost 2018) just how many individuals and corporations are not using LinkedIn either at all or properly to generate leads for their companies.

There are so many companies that are doing this and I have to tell you that if you’re not they are stealing all your leads. I know, I know, you’re saying “but LinkedIn is so confusing and hard to use, I have tried to generate leads on LinkedIn with dismal results” I can’t tell you how many times I have heard that one, so here are some tips and tricks to help you through that.

  1. Your profile, it sucks, you haven’t spent any time on it, your contact information is out of date, links to websites you have on your contact information don’t even work and you even haven’t put your phone number on there. Have you ever gone to a website or even someone’s profile on LinkedIn and thought, Hmmmmm, this person is offering something I want I like to ask him or her a couple of questions. Let me click on their contact and personal info dropdown link. and………………….. where is their phone number or website link, email??????? How am I supposed to call them up and asked them a couple of questions because I really want to hire them. Wait a minute, it’s 2017, I want things fast and I want them now I can’t find any that information. NNNEEEXXTT!!!! That person has all the information in their profile I think I’ll hire them instead.

 

 

2. Take Off The Old Bring In The New– So, if you are to ever go to LinkedIn to find an expert on something, let’s say you wanted to find an investment expert, the guy or girl to handle your money, someone who really knows what the F they are doing!You go to their profile and everything looks great, except they used to be a hairdresser or stylist, no no bike courier, no they worked at McDonald’s for three years (Not that there is anything wrong about that) Expect for the fact I wanted a higher a real expert who knows investments. Now I’m kinda wondering, investment expert, maybe they can come to my place and cut my hair and make me burgers afterwards? If you want to position yourself as a certain expert in a certain field and your old expertise really isn’t relevant for that unless it shows that you have skills that those all jobs gave you that can apply to your new position. GET RID OF IT ALLLLLLLLLLLLLLLLL!!!!!!!!!

3. Write articles and comments at least 1-2 times a week in the beginning. I’m going to your profile again and you haven’t written a single article or done anything to let me know your expert. Once again NNNEEEXXTT!!!!

4. Create systems– Everything I do has a system. In my calendar I have the days and times are going to go into my LinkedIn lead generation folder and answer all of the 60 or 70 people every single week who are getting back to me asking me to work with them. I have dozens of premade templates of responses that I can customize, but I’m not typing in it all by hand every single time someone asked me a similar question.

5. When I’m doing an active lead generation campaign for my company, I’m getting anywhere between 5 to 25 new messages of people asking me to engage with them, talk to them, have a coffee with them, set up an appointment with them. Every single day. Sometimes this new system for LinkedIn lead generation that I’ve created work so well I actually have to stop it. So I can catch up and answer everybody.

If you would like any help with your LinkedIn profile, or creating massive amounts of amazing leads on LinkedIn on a regular basis please don’t hesitate to book an appointment with me. I’ve created this brand-new LinkedIn lead generation system that is doing amazingly well for myself and my clients. It works best in the B2B market (Businesses whose target market is other businesses) Even if you just have a quick question I would be happy to answer for free, just connect with me and message me on LinkedIn.,

The Media Calls Allan Fine a “LinkedIn Expert” he has been training individuals and corporations on LinkedIn for almost 6 years and travels across North America on a regular basis to do so. https://www.linkedin.com/in/allanfinecalgary/

To Contact Allan or hire his company:
403-246-7386

Categories
Leads versus sales

Leads Vs Sales, Are you doing everything you can to make both happen?

There Are two schools of thought when it comes to leads versus sales:

Of course, we all want more sales. But selling as a system and as a system there are steps you must go through to make your system work.

Here are the top seven behaviors that will win you the additional sales you desire!

1. Spending the Right Time on the Right Activities

You know the 80/20 rule, the challenges figuring out that 20% of what you do that gives you 80% of the results. First question, what are the right activities? Easy. The right activities for sales people are any activity that leads to high margin lead conversion. Any activity that does not direct lead to high margin lead conversion should either be delegated to someone else or deleted altogether.

A valuable activity is to take a full week and chart out how you actually spend your time. See where you are spending your time effectively and where you are wasting time. Adjust appropriately.

2. Managing Your Leads Appropriately

Do you have a CRM (customer relationship management) tool or system? If not, get one. You have to keep your leads organized in a system you can trust.

Next, make sure you organize your leads by urgency. Your most urgent leads should have a daily action attached to them – a call, text, email, etc. Your second tier leads (slightly less urgent) must be “touched” 2 – 3 times a week and everyone else must be given less time and energy.

Organizing your leads by urgency keeps you focused and helps you avoid becoming bogged down and overwhelmed.

3. Creating Value Clarity for Your Buyers 

In a sea of other choices, why should a buyer buy your product with you? It is our job in sales to show the buyers how we are different from our competitors and how those differences matter specifically to them.

4. Deep Discovery

How well do you know your buyers? Do your know their true mission? What has them thinking about a purchase? What doesn’t work with what they have now? What is it that they truly desire?

The more you know, the easier is it to close the sale, period.

5. Asking Closing Questions

Want to close more sales? Maybe you should ask more closing questions. Allow the buyer to make small decisions all throughout the process so the final close feels like the natural conclusion.

6. Follow-Up

Buyers don’t always make a buying decision on their first visit. They need and want a sales person who follows up and follows through to help guide them through the process. Re-engage with your buyers quickly and reiterate how what you are selling will improve their lives.

7. Ask For the Sale Every Time

Okay, sure…file this one under, “Duh!”.

And then honestly ask yourself if you’re actually doing it.

Top performers constantly and consistently evaluate their techniques and behaviors. What worked for you before won’t always work for you now. Where can you get better? What are the behaviors you need to build to close more sales? Better behaviors. Better results.

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LinkedIn ideas for engaging with your ideal client

How to connect with people on LinkedIn.

I’m so glad you found us, this program is for people who want to master the use of LinkedIn as well as generate unlimited leads on the best social media interface for business-to-business.

LINKEDIN SCRIPTS
1. The Connector
2. The Warm Introduction
3. The Name Drop – Part 1
4. The Name Drop – Part 2
5. Keep In Touch (New Job)
6. Who’s Viewed Your Profile
7. Endorsement Request
8. Recommendation Request
9. Join My Group
10. Connection Thank You
11. Follow My Company Page
12. Referral Swap Request
13. Media Reporter Outreach
14. Email List Builder
15. Reach out to your first level connections, to see who will network with you?

 

1. The Connector
Subject:
How Can I Help You?
Message:
Hi [Insert Contact First Name],
I hope that work is going well and trust that you are taking some time to enjoy [Insert Event or Time Of Year]!
I just wanted to let you know that I have been actively using LinkedIn recently and have found it to be an incredibly powerful networking tool……especially when I use it to help people in my network connect with each other.
So, with that in mind, is there anyone in my network you’d like to meet?
If not now, feel free to reach out to me anytime in the future for an introduction. After all, if I can help you reach your professional goals, then I know I’ll get to mine faster as well!
Cheers,
[Insert Your First Name]
p.s – [Tell them what is going on in your world. Did you start a new business? Do you have a new product for sale? Are you looking for investors? Are you looking for a new job?]
p.p.s – [Offer something of value for FREE (PDF Report, Free Consultation, etc)]

Like to see the rest and Start receiving regular leads for yourself and your company on LinkedIn?
Click here to set up an appointment to talk, I want to book an appointment

Categories
LinkedIn Marketing

Make sure your LinkedIn profile is always up to Date!

I’ve been training individuals and corporations on LinkedIn for over fourteen years now. Recently I put together a LinkedIn lead generation system that is doing amazingly well for my clients and myself.

When I go on to a persons profile to connect and engage with them after using my lead generation system, I’ve been absolutely blown away by how many individuals have outdated or incorrect information on their profile.

Especially their website addresses, that are out of date, incorrect, or just don’t work. C’mon people get it together!!

Since I created my brand-new LinkedIn lead generation system I’ve truly embraced the fact that LinkedIn is one of the most phenomenal place to generate leads for businesses,especially if you’re in the B2B space like I am. The thing is, that once you connect with people and they do any research on you especially by clicking on links on your profile, if your website doesn’t work or your links don’t work. You Don’t Look Professional!!

So with that in mind, I challenge all of my connections and even people I don’t know on LinkedIn, to go into the section where you edit your profile and update all of your information.

Especially your:

Website

Email address

Phone number

Skype ID

 

There is a whole bunch of other things you want to do as well. But I’ll get into that later on. If you need a never ending stream of leads from LinkedIn or you want help updating your profile, don’t hesitate to contact me.

Allan Fine, executive-edge@shaw.ca,403-246-7386

http://www.executiveedge1.com

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